Report7 min
How to choose an AI SEO agency
A review of the seven questions that separate real AI search work from a renamed retainer, what honest pricing looks like, and the proof to demand before you sign.
September 20, 2026
Dispatches
Full archive →Essay8 min
The quiet advantage of restraint
Every category eventually gets loud. The brands that win the next decade will be the ones with the discipline to say less, and mean more.
August 18, 2026
Report11 min
What CMOs actually buy
Nine chief marketing officers on the anatomy of a decision: who they trust, what they ignore, and the exact moment a vendor loses the room.
August 4, 2026
Field Note5 min
A field note on product taste
Taste is not a mystical gift. It is an accumulated set of comparisons, and it can be trained on purpose.
July 21, 2026
Interview7 min
Building in monochrome
A conversation with a design director about why removing colour forced her team to finally fix the hierarchy.
July 2, 2026
Essay6 min
The newsletter is the product
Distribution stopped being a channel and became the asset. Here is how to treat it like one.
June 15, 2026
Field Note4 min
Press kits that actually get answered
Journalists are not gatekeepers. They are people with deadlines. Write for the deadline.
May 28, 2026
Discovery
Why are you here?
My approach is holistic. Your website, content, business listings, reviews and search strategy should work together to strengthen your market position.
- Target 20% year over year growth in digital search visibility
- Stronger brand recognition and topical authority
- More exposure when customers are actively searching
- More qualified calls and inquiries
- Less wasted marketing spend
Cool products
Full index →Workspace
Monolith Desk Lamp
Feld Studio
A single extruded aluminium form with a diffusion edge that makes ordinary rooms look art-directed.
Analogue
Carta Notebook System
Carta
A modular paper system for people who think on paper but file digitally.
Studio
Signal Audio Monitor
Signal
Near-field monitors tuned for speech first, music second, built for people who publish.
Carry
Atlas Travel Case
Atlas Goods
A hard-shell case with an interior actually designed around cameras, cables and a laptop.
Typography
Quire Type Family
Quire Foundry
A contemporary serif with a text cut that holds up at nine point and a display cut with real teeth.
Under NDA
Coming soon
Coming soon. For now it's under NDA.
Off the record
Things Dan likes to do.
- Long-distance running
- Six mornings a week. Most ideas in the archive arrived somewhere around kilometre eight.
- Record digging
- Mostly seventies jazz-funk pressings. The rule is one purchase per city, no exceptions.
- Cooking for twelve
- A standing Sunday table. Bring an argument, leave with a draft.
- Type specimens
- A twenty-year collection of foundry specimens, filed by optical size rather than by year.
Brands in the pages
Become one →- Feld Studio
- Signal
- Atlas Goods
- Quire Foundry
- Carta
Book a call
Commercial relationships are always labelled on the page.
The Dispatch
One considered email. No schedule, no filler.
Essays, interviews and the products worth your budget, written for operators, founders and marketing leaders.