Be found. Earn trust. Win business.
I'm Dan Votra, owner of Mostly Marketing on Long Island and a Fractional Search Marketing Consultant for established service based businesses of every kind.
I help businesses increase search visibility, build authority and generate qualified inquiries through experienced leadership at a fraction of the cost of a full time marketing executive.
My approach is holistic. Your website, content, business listings, reviews and search strategy should work together to strengthen your market position.
I identify the highest impact opportunities, set clear priorities and manage vendors and strategic partnerships to move work forward with speed and accountability.
Authority
A central focus is building digital and topical authority: making your expertise clear, credible and consistently represented across Google, Maps and AI search platforms. The goal is to keep your business front of mind and earn customer confidence when it matters most.
Automation
I also integrate automated solutions that streamline marketing tasks, support timely lead follow up and simplify performance reporting. Your business responds faster, does less manual work and can see where its marketing investment is delivering value.
The impact
20%
target year over year growth in digital search visibility
- Stronger brand recognition and topical authority
- More exposure when customers are actively searching
- More qualified calls and inquiries
- Less wasted marketing spend
Fractional support
Fractional Search Marketing Consultant
As a Fractional Search Marketing Consultant I provide strategy, vendor management and accountability without the cost of a full time executive.
- Strategy
- Vendor management
- Accountability
The company
For more than a decade, Mostly Marketing has expanded from multimedia and digital design into full service SEO, AEO and AI search optimization. The focus stays the same: helping businesses get found, earn trust and turn exposure into growth.
Check your Search Visibility ScoreWho this is for
- Established service based businesses spending on marketing without clarity
- Established businesses considering outsourced or fractional search marketing support
Legal · Medical and dental · Trades and home services · Professional practices · Retail and hospitality · And service businesses of every other kind
Best referral
An established business that is underperforming in digital search, losing visibility to competitors, or lacks clear marketing direction and accountability, or one that wants to evaluate its current marketing and how it can be improved.
Brands & ventures
- Mostly Marketing, Inc.
Owner · The marketing company Dan owns and operates. d@n is its editorial desk.
- Sammi Life
Project · A lifestyle brand within Dan's orbit of work.
Project · Coming soon. For now it's under NDA.
The Dispatch
One considered email. No schedule, no filler.
Essays, interviews and the products worth your budget, written for operators, founders and marketing leaders.